Advertising / Observations / Public Relations / Quotations / Thoughts

PR’s Place in Strategic Communication

Content and community are both vital and inseparable, for both clients and agencies. Public relations professionals’ skills are perfectly tailored to understand and leverage this reality for the benefit of their respective organizations and agencies. Rather than comprising a department distinct from advertising, PR pros should create the branding glue that pervades all departments and … Continue reading

Advertising / Observations / Public Relations / Quotations / Thoughts

Agencies Are Also Brands

Many in the advertising and public relations industry are now familiar with the manifesto “Content is King.” As several professionals pointed out at the 2012 PRSSA National Conference, if content is king, then community is queen. However, what many forget is that their own agencies are a part of this community, not just as agencies … Continue reading

Other Media / Quotations

Biz Stone: “Things a Little Bird Told Me”

Biz Stone, the co-founder of Twitter, began his keynote address at the PRSA International Conference with the assertion that “In order to succeed spectacularly, you must be willing to fail spectacularly;” this is the entrepreneurial spirit. Biz then shared many of his experiences working on podcasts, Twitter and Obvious Corp., among others, to relate several … Continue reading

Observations / Public Relations / Quotations

The 10 Essentials for a Successful PR Career

With a title like that, you know a session is bound to be packed. Especially at a conference for PR nerds – this moi, included. This session’s presenter, Virgil Scudder, outlined these ten essentials for succeeding in a PR position: Writing skills As Scudder argued, everybody has to write something at some time; professionals must … Continue reading

Observations / Other Media / Public Relations / Quotations

Social Media and the 2012 Election

Larry Parnell, a top PR professional and professor at George Washington University, and David Almacy, a former press director for President George W. Bush and a public affairs specialist at Edelman in D.C., led this session. Parnell began the session by establishing the context of social media, presenting the statistics of adoption and usage of … Continue reading