Advertising / Observations / Public Relations / Quotations / Thoughts

PR’s Place in Strategic Communication

Content and community are both vital and inseparable, for both clients and agencies. Public relations professionals’ skills are perfectly tailored to understand and leverage this reality for the benefit of their respective organizations and agencies. Rather than comprising a department distinct from advertising, PR pros should create the branding glue that pervades all departments and … Continue reading

Advertising / Observations / Public Relations / Quotations / Thoughts

Agencies Are Also Brands

Many in the advertising and public relations industry are now familiar with the manifesto “Content is King.” As several professionals pointed out at the 2012 PRSSA National Conference, if content is king, then community is queen. However, what many forget is that their own agencies are a part of this community, not just as agencies … Continue reading

Public Relations / Quotations / Thoughts

Listen, Pause, Think & Speak

Dr. Joe Trahan, APR of Trahan and Associates began his session “Media Training” by outlining the 3 C’s of media relations: control, competence and concern.  He also reminded us multiple times to always listen, pause, think and speak when conversing with the media. Dr. Trahan then focused most of his presentation on preparing for interviews, news conferences, … Continue reading

Observations / Other Media / Thoughts

Fall Fashion in Elle Ukraine

In a spread from Elle Ukraine‘s 2010 September issue, photographer Nikolay Biryukov, along with creative director Nataliya Osadchaya, captures a haunting, vacant mood with his photographs of model Charlotte.   I think this photograph is beautiful. The patches of diffused and direct light and the shadows that light casts are somewhat whimsical and haunting at the same … Continue reading